Frequently Asked Questions
Why do we need a marketing or fund raising plan?
It is crucial to develop and regularly review comprehensive marketing and fundraising plans. The planning process is key to identifying and targeting results, so that performance can be monitored & measured.
The strategic planning process will determine the range of activities most appropriate for your organization and assist in placing them on a time-line with benchmarks. This provides a blue print for implementation/action plans and the short term steps that move your organization forward.
